Retail Vision
We view the buyer’s role as a landlord – his responsibility is to allocate to our factories product shelf space. It is our role to maximize the business within that area. We take care of all aspects of the business: competitive market research, retail pricing, merchandising, product knowledge, training and, for many factories, POP and packaging design. We do not feel our job is done until a customer takes our product off the shelf and puts it into their shopping cart.
